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Introducing the evolved Accu-Chek brand

Connecting what counts

We’re excited to share the new brand identity for Accu-Chek!

With over 30 million people with diabetes using our products around the world every day, a high brand awareness and a reputation for quality and accuracy, Accu-Chek is a brand that people know and trust.

As the world and diabetes care industry continue to change, we’ve realised the need for a fresh and dynamic look that creates a more connected and impactful customer experience.

After collaborating with and gathering feedback from our incredible communities all over the globe, we’re delighted to present the new Accu-Chek: a modern, innovative and distinct brand that connects us to where we’ve been and where we want to go.

Our goals remain unchanged: to help people with diabetes, and those who care for them, to thrive in a promising world of new technologies and more connected diabetes management.

When will these changes occur?

The Accu-Chek brand evolution has just begun and will continue to roll out over the coming months in our consumer and healthcare professional communications, social media channels, websites and, eventually, in retail environments.

Will existing Accu-Chek products change?

Our existing products will not change. You can expect the same accuracy and reliability with all of our products. Current packaging and product codes will remain the same through 2023.

Stay tuned for more exciting updates!





26 July 2023